Lights, camera, action! At the beginning of March, the DAAD Hungary and its partner institutions organized a three-day alumni workshop focusing on acting, camera and media training.   Under the motto “My life is Reel!”, 25 former scholarship holders from the DAAD, Goethe-Institute Budapest, Zentralstelle für das Auslandsschulwesen, the Distance Learning Center Budapest of the University of Hagen and Andrássy University Budapest had the opportunity to engage intensively with contemporary advertising techniques and marketing strategies on Instagram. The participants staged themselves in front of and behind the camera and produced a series of short videos on topics relating to the German language and studying and living in Germany.   The final presentation of the short videos was attended by representatives of all network partners as well as the cultural representative of the German embassy in Budapest.   We are grateful for the entertaining and co-creative workshop under the professional guidance of Jake Mason from the agency Die Zeilenschmiede and acting coach Isabel Denzel.